Sep 24, 2022  
ACE Catalog - Volume 25 
    
ACE Catalog - Volume 25 [ARCHIVED CATALOG]

HLTH5673 - Marketing for Healthcare Professionals

Credits: 3
This course examines marketing to consumers and payers in the healthcare marketplace. Concepts such as customer satisfaction and branding as it relates to the healthcare industry, as well as digital marketing, including websites, social media, and search engine optimization, will be studied. Data driven research analysis will be emphasized.