Oct 01, 2022  
2018 ACE Catalog - Volume 15 
    
2018 ACE Catalog - Volume 15 [ARCHIVED CATALOG]

MRKT5413 - Marketing for Higher Education

Credits: 3
This course explores ways to understand marketing as it conveys the compelling story of an organization, communicating the brand and the promised deliverables. Using key audience perspectives, essential questions are addressed as they impact branding, the ethical implications of gainful employment, consumer voice and social media, and maximizing the message to demonstrate value. Actionable analytics are used to validate market spending in relation to student financial concerns.