Apr 24, 2024  
2018 ACE Catalog - Volume 14 
    
2018 ACE Catalog - Volume 14 [ARCHIVED CATALOG]

MRKT5423 - Recruitment and Retention

Credits: 3
Students investigate ways to use data to make critical decisions, connecting strategic planning to an increase in student satisfaction. This course evaluates recruitment strategies to attract prospects and to enhance engagement and retention of students.