Apr 24, 2024  
2018 ACE Catalog - Volume 14 
2018 ACE Catalog - Volume 14 [ARCHIVED CATALOG]

HLTH4363 - Marketing for Healthcare Administrators

Credits: 3
Students learn introductory level marketing as it applies to the health and wellness field. Students assess market opportunities in wellness services, programs, and facilities, and create marketing strategies and tactics. In addition, students study the importance of strategic planning and its relationship to effective marketing.