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May 22, 2024
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ACE Catalog - Volume 35 [ARCHIVED CATALOG]
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HLTH5673 - Marketing for Healthcare ProfessionalsCredits: 3 This course examines marketing to consumers and payers in the healthcare marketplace. Concepts such as customer satisfaction and branding as it relates to the healthcare industry, as well as digital marketing, including websites, social media, and search engine optimization, will be studied. Data driven research analysis will be emphasized.
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