DATA5023 - Strategic Management & Analytics

Credits: 3

Data analytics can, and should, be used to drive strategic decisions in organizations. In this course, students learn how to go beyond making inferences and assessing results from data. They learn how to use data analytics in strategy development through environmental scans, market conditions, assessing cause and effect, and competitive positioning. Analyzing and developing the strategy includes mindfulness of co-aligning the bigger picture to other areas such as accounting, economics, marketing, and management.