MRKT5003 - Marketing Management

Credits: 3

In this course, students will assess marketing theories and concepts to strengthen relationships with the target audience. Students will evaluate market analysis and metrics, profitability, product development, promotion and pricing models, distribution approaches, and an integrated strategic marketing plan. Socially conscious marketing strategies will be integrated in diverse contexts. This course establishes marketing management tactics and successful metrics with an emphasis on social impact. Purpose-driven marketing practices are reviewed to engage audiences.