Sep 23, 2023  
ACE Catalog - Volume 31 
ACE Catalog - Volume 31 [ARCHIVED CATALOG]

DATA5013 - Market Research Analytics

Credits: 3
This course is designed to employ marketing research through both qualitative and quantitative methods. Students will investigate a problem and design research to make evidence-based decisions. The course focuses on developing questionnaires, sampling techniques, data collection, data analysis, and digital intelligence to yield meaningful information.