Apr 19, 2024  
ACE Catalog - Volume 25 
    
Catalog Navigation
  Catalog Home
  A Letter from the President
  Administrative Office and Ownership
  About American College of Education
  Accreditation and Approvals
  Admissions Information
  Academic Calendar
  Additional Program and Enrollment Information
  Articulation Agreements & Memberships
  Collegewide Policies - Academic
  Collegewide Policies - Attendance and Accommodation
  Collegewide Policies - Conferral and Commencement
  Collegewide Policies - General
  Collegewide Policies - Grading
  Collegewide Policies - Information Literacy, Library, and Technology
  Collegewide Policies - Program Specific Academic
  Collegewide Policies - Refund
  Collegewide Policies - Research
  Computer Requirements
  Course Descriptions
  Faculty
  Financial Assistance Grants and Scholarships
  General Information
  Leadership and Administration
  Military Education Benefits
  Prior Credit Evaluation/Transfer Credit
  Programs of Study
  Programs by Department
  State Authorization to Operate
  State Regulatory Agency, NC-SARA and Accreditor Contact Information for Student Complaints
  Student Services and Support
  Student Contact, Protection, and Privacy
  Student Right to Know and Public Information
  Total Cost of Attendance
  Student Handbook - Achieving Success in Your Courses
  Student Handbook - Additional Policies for Students
  Student Handbook - Additional Resources
  Student Handbook - Adjustments & Requests Related Course or Enrollment Status at ACE
  Student Handbook - General Capstone Information
  Student Handbook - Getting Started
  Student Handbook - Opening and General Information
  Student Handbook - Prior Education Evaluation
  Student Handbook - Student Processes Associated with Academic Policies
  Student Handbook - Student Services and Support
HELP
ACE Catalog - Volume 25 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MRKT5413 - Marketing for Higher Education

Credits: 3
This course explores ways to understand marketing as it conveys the compelling story of an organization, communicating the brand and the promised deliverables. Using key audience perspectives, essential questions are addressed as they impact branding, the ethical implications of gainful employment, consumer voice and social media, and maximizing the message to demonstrate value. Actionable analytics are used to validate market spending in relation to student financial concerns.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)