Mar 28, 2024  
ACE Catalog - Volume 18 
    
ACE Catalog - Volume 18 [ARCHIVED CATALOG]

HLTH4363 - Marketing for Healthcare Administrators

Credits: 3
Students learn introductory level marketing as it applies to the health and wellness field. Students assess market opportunities in wellness services, programs, and facilities, and create marketing strategies and tactics. In addition, students study the importance of strategic planning and its relationship to effective marketing.